Small Business Saturday Keeps the Focus Local

Both brick-and-mortar and online retail giants such as Amazon and Walmart are predicting a banner Black Friday, but across the country, some 32 million small businesses are hoping to take advantage of recent increases in consumer spending to continue the small-business push to keep consumer dollars local. 

In 2022, Small Business Saturday, an annual event hosted by the Small Business Association, Main Street America, and American Express. generated an estimated $17.9 in revenue for small businesses.

Locally, Main Street Toccoa is once again looking forward to participating in Small Business Saturday and says that those who “shop small” from Saturday, November 18 to Saturday, December 2, have a chance of winning the Main Street Toccoa Small Business Saturday Giveaway.

Every purchase made during that time frame at each participating business is eligible for an entry into the drawing, and all purchases made on Saturday, November 25, are eligible for two entries, and every purchase made helps support friends and families in the community that own or operate a small business downtown.

Main Street Toccoa will host the giveaway drawing from City Hall via Facebook Live on December 5 for three downtown gift cards.

Toccoa Main Street Manager Kristen Deal says Small Business Saturday reminds us that the small brick-and-mortar storefronts in our community are the lifeblood of our business climate and that, for every dollar spent at a small business in the United States, 67 cents of that stays in the community. 

Deal says that the growing success of Small Business Saturday and other “shop small, shop local” initiatives is changing the perception and attitude about holiday shopping for not only shoppers, but business owners themselves.

Downtown Toccoa’s continuing resurgence, with a large number of new businesses opened this year alone, makes downtown shopping for Small Businesses Saturday an even more attractive option for holiday shoppers, Deal said. 

For more information about Small Business Saturday and the Main Street giveaway drawing, contact Deal at (706) 898-5777 or contact Toccoa Special Events Coordinator Misty Richardson, at (706) 282-3309 or [email protected].